Visitor Centres – It’s the Content That Matters

The PETRONAS Twin Towers is one of the tallest buildings in the world and a key landmark in Malaysia. This is also one of the most visited landmarks in Malaysia, not only due to its attractive structure but also the various world-class facilities and attractions that are located here.

Located at the Concourse, Level 42 and Level 86 are the various attractions that form the PETRONAS Twin Towers Visitor Centre, a venue frequented by an average of 1,500 visitors per day. It was an honour for Impact Design Associates Malaysia to be tasked to undertake the job to design and create the various digital experiences contained within this attraction. This project was indeed a unique experience for us, having been able to introduce the best of Malaysia to the world through the various interactive digital experiences that we have created.

This 21,000-square-foot tourist attraction features the latest in audio-visual technology, including among others a helio-display, augmented reality and an environmental simulation lift. From designing and producing the digital content to recommending the latest audio-visual technology, we are proud to be part of the team that took the challenge entrusted to us by PETRONAS, our client, to deliver the project on time while maintaining rigorous standards and quality.